PaddyPowerBetfair Design Sprints

Overview

When I started at PaddyPowerBetfair design was largely focussed on UI over UX. In order to sell in the value of UX I lead an initial design sprint in order to:

• Identify areas of improvement within our current products 

• Show the value of using customer data to inform the design

• Start to define customer behaviors

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The Approach

The design sprint was split into two teams allowing for different customer problems to be addressed and all team members were in the same location

Key areas of focus were:

• Ease of Use

• Highlighting big events

• Improving promotions

• Improving collaborative working across design, dev and product management

The Results 

As a result of this design sprint, there was a number of product improvements that went into the respective backlogs to be worked on and design sprints became a regular part of the design process allowing for regular customer-centric design discovery

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