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McDonald's The Softies

The Brief

McDonald's wanted it’s staff to understand and embrace Soft Skills.

The Solution

I lead this project to deliver an engaging concept that would bring Soft Skills to life in a memorable and engaging way. The concept was ‘The Softies’ who are a group of individuals who reflect the worse of each of skill e.g. Nigel Nochat had major issues with communication.

The app delivers a number of tasks to be completed by staff around each skill, some of it was in-app tasks but some of it was based on getting to know other staff members, using your phone to add to a gallery of images and banishing poor soft skills in the process.