Matilda The Musical - Responsive website and digital campaign

The Brief

The Royal Shakespeare Company was putting on a production of Matilda the Musical in London's West End. The show needed to launch online for London and expand to other territories. There needed to be a digital presence that reflected the cheeky nature of the story

The Solution

I lead the digital creative delivering a fully responsive website that is structured to allow us to expand to support the launch on Broadway and in Australia. The site was designed so that the shows individual identity could be applied. This increased the sites SEO as all sites are contained under one URL plus made it easy to expand the site to create new localised versions quickly.

I also lead the creative for all digital advertising for the show, utilising video where possible creating mischief with unique approaches including a report card that is personalised to the user.

Social media was utilised and underpinned a lot for the digital activity, I delivered creative approaches to utilising Social in interesting ways including a number of Facebook campaigns to win tickets and launching new rounds of tick launches.


The site continues to received upwards of 4000 visits a day with a conversion rate (in ticket sales) of 12%

© 2020 by Tim Pelling.