Stella Artois Christmas

Stella Artois wanted to send one million e-cards over the Christmas period. To do this a site was built to allow users to easily send multiple augmented reality e-cards. The site was accessible through Facebook as an application and was supported by on and offline media and other social media channels. The campaign was global so all communications was in multiple languages.

My role was to ensure consistency and usability through all user channels and make sure that the user journey was as simple as possible.