Beck's Music Export

Beck's wanted to put on the best new years eve party in Chicago 2009. As part of the event there was a competition for unsigned bands where they could win the opening slot on the bill. Social media was employed to find the unsigned act. All tickets and applications were managed through a Facebook application localised to Chicago and an iPhone application was created to promote the gig.

Beck's received 230 applications from the Chicago area and managed to gain over 5000 fans on their Facebook page throughout the life of the campaign.